SEO and social preview

The SEO and social preview settings control how your donation page appears in search engines, in social media shares, and in browser tabs. None of these affect the donor experience on the page itself — they affect how the page is found, shared, and represented elsewhere.

Open Form Settings

Click the Form Settings tab at the bottom of the left sidebar in the donation page editor. The panel opens with two tabs: General and Tracking. SEO and social preview settings live under General.

Title

The page title shown in search engine results, browser tabs, and as the title on social share previews. This is distinct from the donation form's header — donors don't see this on the page itself.

• Lead with what the donor would search for. "Donate to End World Hunger" works because someone searching for the cause will find it. Internal campaign names like "FY26 Campaign 2603" don't — those belong in the campaign name, not here.
• Keep it under about 60 characters. Search engines truncate longer titles with an ellipsis.

Description

The meta description shown below the title in search engine results, and the description text on social share previews.

• Write a complete sentence that works in both contexts. Search snippets and social cards both pull from this field. Something self-contained ("Help us make a difference — donate to End World Hunger today and be part of the change") reads well in both places.
• Keep it under about 160 characters. Search engines truncate longer descriptions.

URL Slug

The unique identifier in your donation page's URL. The slug defaults to a slugified version of the campaign name and can be edited here.

• Slugs must be unique across all campaigns in your organization. GiveForms uses the slug as the campaign's stable identifier.
• Changing a published slug redirects the old URL to your default campaign. Anyone who hits the previous URL — from emails, social posts, printed materials, paid ads, QR codes — lands on the default campaign rather than the campaign they were looking for. The old link doesn't 404, but it also doesn't go to the right place. Plan slug changes carefully once the URL has been distributed externally. See What is a campaign? for more on the default campaign mechanism.

Search Engine Preview

A live preview of how your donation page will appear in Google search results, updated as you edit the title, description, and slug. Use it to verify what searchers will see before you publish.

Display page in search engine results

A toggle that controls whether search engines should index the page. On by default.

The most common reason to turn this off is to avoid duplicate content penalties. Enterprise organizations often run dozens of campaigns simultaneously, frequently with small copy variations for A/B testing. If search engines index all of those near-identical pages, the entire domain can be flagged for duplicate content, which hurts SEO across every campaign. Disabling indexing on test variants and near-duplicate pages prevents this.

Other situations where disabling indexing makes sense:

• Private appeals to specific audiences (major donors, board members) where public discoverability isn't desired
• Internal test campaigns that shouldn't surface in search results
• Campaigns shared only via direct link where you'd rather control who sees them

This is an indexability signal, not a privacy guarantee — search engines may still discover the page through other means, and the URL is still publicly accessible to anyone who has it. Don't rely on this toggle for security.

Social Preview

The image that appears when your donation page URL is shared on social media (Facebook, X, LinkedIn, iMessage, WhatsApp) or in messaging app previews.

Recommended dimensions: 1200 × 630 px. This is the standard Open Graph format and works correctly across all major platforms.

A few patterns that work:

• Make the image campaign-specific, not org-generic. A photo from the campaign itself feels like a real asset, not a stock image. People click links with strong, specific imagery more often than they click generic branded ones.
• Include text in the image only if you must. Most platforms render the link's title and description below the image, so repeating those words in the image itself crowds the visual.
• Test before launching. Paste the URL into Slack, iMessage, or a tweet draft and verify the preview renders correctly. Different platforms cache previews aggressively, so a bad initial render can stick around.

Favicon

The small icon that represents your donation page in browser tabs, bookmarks, and mobile home-screen shortcuts.

Recommended dimensions: 64 × 64 px.

Two variants are supported:

• Light Theme — shown when the user's browser or OS is in light mode.
• Dark Theme — shown when the user's browser or OS is in dark mode.

Use your organization's mark, not a campaign-specific image — the favicon represents your nonprofit across campaigns, not the individual fundraising effort.

Quick checklist before publishing

1. Title makes sense to a stranger searching for your cause
2. Description is a complete sentence under 160 characters
3. URL slug is final — changing it later redirects existing links to your default campaign
4. Display in search engine results is set correctly for this campaign (disabled for A/B test variants to avoid duplicate content penalties)
5. Social preview image is uploaded, branded, and campaign-relevant
6. Favicon is set
7. You've previewed the URL in at least one social platform to confirm the share renders well