Header

The header is the first thing a donor sees. Get it right and donors immediately understand who you are and why their gift matters. The header panel configures the logo, headline, subheadline, and description.

Open the Header panel

In the donation page editor, click directly on the header section in the form preview. The Header editing panel opens on the right.

Fields

• Logo — upload your nonprofit's logo. The header is designed for square or horizontal logos. Vertical logos push the headline and description downward, often pulling key content out of view on smaller screens — which hurts conversion. If your logo is vertical, consider creating a horizontal variant for the donation form. The logo isn't clickable on the live form, since a click-through would send donors away from the page mid-decision.
• Headline — the main message at the top of the form. Color is customizable.
• Subheadline — a short secondary line directly under the headline. Color is customizable.
• Description — a longer paragraph below the headline and subheadline. Bold and italic formatting are available.

Each text field has a character limit shown in the lower-right of its input. All three text fields update the preview in real time as you edit them.

Writing for conversion

Donors decide whether to give in seconds. The header has to do three things in that window: tell them where they are, tell them what their gift will do, and signal that the form is trustworthy. A few patterns that work:

• Be specific about impact. "Help fund vaccine research" converts better than "Support our mission." Donors give to outcomes they can picture.
• Lead with the cause, not the organization. The headline is for the donor's reason to give. Your organization's name belongs in the logo, where it's already doing that work.
• Keep it concise. Tight copy converts better than long copy. The donor came to give, not to read. If the headline runs longer than one line on desktop, it's probably too long.
• Use the description to ground the abstraction. The headline is the emotional hook; the description is the concrete claim. "Your generosity helps us fund groundbreaking research and provide vital information to the public" works because it names what the money does in plain terms.
• Avoid stories in the header. Long narratives belong in donor emails, blog posts, and campaign landing pages — not on the donation form itself. The header's job is to confirm the donor is in the right place and reinforce their decision to give.