Built around the moment of giving

We approach fundraising from the product design world, where every aspect of a funnel is measured, tested, and refined. The vast majority of nonprofits use donation forms that wouldn't survive a product review at your average Silicon Valley tech company.

So we hyper-focused on the moment of giving... we left the CRM, events, memberships, and distractions to others. We studied how donors move through a donation, borrowed the best ideas from e-commerce, and learned where that playbook breaks.

E-commerce checkout is built for careful consideration: one step at a time, review before you commit. Giving on the other hand is an impulse, a moment of generosity, usually driven by emotion. Every extra point of friction gives that moment a chance to pass.
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‍GiveForms 3.0 is everything we’ve learned, with the metrics to back it up.