TABLE OF CONTENTS
Mega-corporations like Coca-Cola have a global network of marketers and distributors. Melina Gates discusses how they use access to data, local entrepreneurs, and captivating marketing to ensure everyone around the world can get an ice-cold Coke.
Nonprofits can borrow ideas from these models to identify brand evangelists that connect with people in their local communities to grow your movement. Have bold marketing messages and use data to drive and inform your decision making.